Archive for December, 2015
Handi announced a new member to our team
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Big names bring star power to home access market
by: Tracy Orzel - Wednesday, November 25, 2015
Editor’s note: Previously, we ran stories about former Numotion exec Paul Bergantino and National Seating & Mobility getting into this market. This week, we look at what it means when complex rehab’s biggest names get into a market full force.
YARMOUTH, Maine – Even with two of complex rehab’s biggest names entering the home accessibility market, HME consultant Bill Stelzer says there’s more than enough business for everyone.
In October, National Seating & Mobility launched AccessNSM in Pomfret Center, Conn., which has seven locations stretching from Massachusetts to North Carolina, and former Numotion CEO Paul Bergantino recently launched Lifeway Mobility in Windsor Locks, Conn.
“I think the market is underserved,” said Stelzer, HME consultant to Accessible Home Improvement of America, a division of The VGM Group. “If I had to make an estimate I would say that the market is only tapping—at most—15% of its potential.”
If anything, Stelzer says smaller companies will only benefit from the new entrants to the market—particularly when it comes to advertising.
“I think nationals tend to advertise or promote more, which is going to create an awareness of this industry,” he said.
As the former general manager of Green Bay Home Medical Equipment,Stelzer would know. When Green Bay first entered the home modifications segment more than 15 years ago, Ed McMahon was promoting walk-in tubs for Premier Bathrooms on TV.
“People would come into our store and say, ‘There’s the tub that Ed McMahon advertises for you,’ and it wasn’t ours, it was Premier’s, which was a national company,” he said.
Like Stelzer, Lloyd McIvor, home environmental access consultant at Handi Home Living Solutions in St. Paul, Minn., sees the addition of AccessNSM and Lifeway Mobility to the home accessibility market as a good thing.
“I think more competition in this field only brings about better results for customers,” he said.
Call to Action – 3 Tasks to do Today!
MAMES FYI Monday – Special Edition
The Competitive Bidding Roll-out Fight!
We have less than 1 month before the roll-out of national competitive bidding pricing nationwide. We have less than 2 weeks to push the competitive bidding relief bill from Senators John Thune (R-S.D.) and Heidi Heitkamp (D-N.D) “DME Access and Stabilization Act of 2015” (S. 2312) that addresses reimbursement reductions rural America and bills to exclude complex rehab technology accessories from competitive bidding program pricing.
Therefore, this is a Special Edition of the MAMES FYI Monday strictly devoted to:
- Education to get you up to speed on the legislation and what it does for you; and
- The 3 tasks of what you, and everyone you know, need to do to join in the fight.
Education on the CB Legislation: What Does it Include and How Does it Help Us?
MAMES members are invited to participate in an industry-wide webinar with AAHomecare this Friday, December 4th at 11am central time. The webinar will cover the latest regarding how the competitive bidding legislation will provide relief and specific ways you can help by taking action. It covers:
- Summary of CMS’ proposal to take effect 1/1/16
- Overview of the legislation to provide relief to suppliers—and how this impacts your business
- Specific ways you can help drive support from your elected officials
AAHomecare is providing this webinar free of charge for all interested stakeholders. Click here for additional information and registration information. Read more
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